In a bold move that's sure to spark curiosity, Emily Dawn Long, the mastermind behind the brand, organized a no-phones-allowed party during New York Fashion Week, with the catchy tagline 'No One Dances Anymore'. Amidst the chaos of Fashion Week, Long's party was a breath of fresh air, offering a unique experience that left revelers from all corners of the city buzzing. The concept emerged from a casual conversation with friends, who shared the sentiment that 'no one dances anymore'. This offhand remark inspired Long to create an event that would bring people together and encourage movement, a much-needed respite from the fast-paced city life. The party was a massive success, attracting a crowd eager to immerse themselves in the vibrant atmosphere.
The venue, (SUB)MERCER, a discreet club tucked beneath The Mercer Hotel in SoHo, was transformed into a lively space. Long, dressed in one of her signature 'No One Dances Anymore' T-shirts and ultra-low-rise jeans, was the epitome of the party's spirit. She welcomed guests with a warm smile, drawing parallels between the secret loft dance parties that defined New York nightlife in the '90s. The bar, stocked with Lalo Tequila and The Zero Proof, became a hub of social interaction, attracting notable figures like Maude Apatow, Ella O'Keeffe, and Jack Harlow. The dance floor, spinning hit after hit by DJ Beatrice Hardy, was a sight to behold, with partygoers like Ella Emhoff breaking into dance, their phone screens replaced by the electric energy of the crowd.
Long's unique approach to the party, with its no-phones policy, ensured that the focus remained on the present moment and the people around. The only lens in the room was that of photographer Daniel Arnold, who captured the essence of the event. Long's party offered a rare escape from the digital world, allowing attendees to immerse themselves in the vibrant atmosphere and connect with others in a way that felt both refreshing and exhilarating. The event was a testament to the power of human connection and the joy of movement, leaving a lasting impression on all who attended.
