Get ready for a fashion revolution! Retori, the exciting new brand that's been making waves, is about to make its grand entrance into the heart of Milan's luxury district. A year since its launch, Retori is already leaving its mark on the fashion world, and its first flagship store is set to be a game-changer.
Located on Via della Spiga 48, Salotto Retori will open its doors on January 16th, during Milan Men's Fashion Week. This two-level space is more than just a store; it's a living dialogue, a place where art, craftsmanship, and human connection come together. Salma Rachid, the brand's founder and creative director, describes it as an invitation to slow down and engage with something deeper within oneself.
But here's where it gets interesting: Retori's expansion doesn't stop at Milan. Last month, the brand made its retail debut in the Middle East, partnering with the region's luxury e-tailer, Ounass. This move marked the launch of Retori's sophomore collection, titled Chapter 02, which took over Ounass Maison in Dubai's Mandarin Oriental Jumeira.
Retori was founded in 2024 by Salma Rachid, and its unique approach lies in its dialogues with a diverse community of artists. For the Chapter 02 ranges, the brand collaborated with Dutch-Indonesian artist Miko Veldkamp. Zaccheo Manzoni, Retori's CEO, sees the Milan opening as a significant milestone, further solidifying the brand's relationship with its audience and community.
And this is the part most people miss: Salotto Retori isn't just about shopping. It's a cultural hub, hosting art exhibitions, creative workshops, private dinners, and immersive performances. The store concept, developed by Locatelli Partners, fuses Japanese, Brazilian, and European elements, creating an earthy and tactile environment with natural woods, sculpted stone, and aged bronze.
The Chapter 02 fall 2025 collection was unveiled during Paris Couture Week, with a strategy aimed at strengthening Retori's bond with its customers. This collection is a result of the brand's ongoing dialogues with artists, with the first chapter featuring collaborations with African American textile artist Diedrick Brackens and El Salvador-born painter Daniella Portillo.
Retori's debut collection in September 2024 during Milan Fashion Week was a hit, with its pieces being picked up by stores worldwide, including Harrods in London and Beymen in Istanbul. The brand's success is a testament to its founder's vision and the power of artistic collaboration.
So, what do you think? Is Retori's unique approach to fashion and its focus on artistic dialogue a recipe for success? Or is it a trend that might fizzle out? We'd love to hear your thoughts in the comments!
