The VFL’s Revival: Why Jason Bennett’s Return Matters More Than You Think
When I first heard that Jason Bennett was returning to VFL commentary with the ABC, my initial reaction was one of relief. Not just because Bennett is a beloved voice in Australian sports broadcasting, but because his return feels symbolic of something much larger. It’s not just about a commentator finding a new home; it’s about the VFL itself reclaiming its place in the cultural fabric of Australian sport.
A League at the Crossroads
The VFL has always been a fascinating entity—a bridge between grassroots community football and the elite AFL. Personally, I think this duality is what makes it so compelling. It’s where raw, old-school passion meets polished professionalism. Bennett’s words about the league being ‘old-fashioned community footy with a healthy dollop of elite talent’ hit the nail on the head. What many people don’t realize is that the VFL has been quietly struggling to maintain its relevance in the shadow of the AFL’s dominance. This new deal with the ABC isn’t just a broadcasting agreement; it’s a lifeline.
Bennett’s Axing: A Wake-Up Call for Broadcasting
Bennett’s shock departure from Channel 7 earlier this year was a moment that made me pause. Here’s a commentator who, by his own admission, sees himself as ‘just a fan who found his way into the commentary box.’ That humility, combined with his ability to let the game speak for itself, is what sets him apart. In my opinion, his axing was a symptom of a broader trend in sports broadcasting—a shift toward spectacle over substance. Bennett’s return to the VFL feels like a corrective, a reminder that sometimes less is more.
The ABC’s Role: A Return to Roots
The ABC’s decision to broadcast one VFL match per round is a bold move, especially considering they last aired the league in 2014. From my perspective, this isn’t just about filling a programming slot; it’s about reconnecting with a part of Australia’s sporting heritage. The VFL has always been about community, and the ABC, as a national broadcaster, is uniquely positioned to amplify that. What this really suggests is that there’s still an appetite for stories that aren’t just about the biggest names or the brightest lights.
What’s Next for the VFL?
If you take a step back and think about it, this deal could be a turning point for the VFL. With Bennett’s voice guiding viewers, and the ABC’s reach, the league has a chance to reintroduce itself to a new generation. But here’s the deeper question: Can the VFL maintain its identity in an era where sports are increasingly commodified? Personally, I think it can—but only if it stays true to its roots. The raw, unfiltered nature of the league is its greatest strength, and Bennett’s commentary style is the perfect match for it.
A Detail That I Find Especially Interesting
One thing that immediately stands out is the inclusion of Gemma Bastiani and Daniel Harford in the commentary team. Bastiani’s analytical approach and Harford’s insider perspective add layers to the coverage. This isn’t just about calling the game; it’s about telling stories. What makes this particularly fascinating is how it mirrors the VFL itself—a blend of tradition and innovation.
Final Thoughts
As the VFL season kicks off on March 21, I’ll be tuning in not just as a sports fan, but as someone who cares about the stories we tell and how we tell them. Bennett’s return isn’t just a win for him or for the VFL; it’s a win for anyone who believes in the power of sport to connect communities. In a world where everything feels increasingly polished and packaged, the VFL’s raw, old-school charm feels like a breath of fresh air. And with Bennett at the mic, I have no doubt it’ll be a season to remember.
